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Your audience misses you.

You have product ideas to ship, not posts to write. Borker is the content engine that knows your brand's voice and keeps your social presence alive, while you build.

Get StartedSee how it works
Borker
Broadcasting your voice...
XLinkedInFarcasterParagraph

Generic AI vs. Borker

Same topic. Very different energy. Toggle between voices to see how Borker adapts to different brand personalities.

or
Generic AI
Sounds like everyone else

Excited to announce our new AI-powered content tool! 🚀 It helps founders create amazing social media posts. Check it out and let us know what you think! #AI #Startup #ContentCreation

Buzzwordy No personality Thread bait
Borker
Borker
Indie Hacker
Casual & direct

I mass-deleted 47 drafts last month. Not because they were bad. Because they sounded like a LinkedIn influencer ate a thesaurus. So we built Borker. It learns how YOU write, not how "thought leaders" think you should. No more "excited to announce." Just your voice, everywhere.

Specific Opinionated Your terminology

Voice samples — Borker writes in your voice

Product Launch

Generic AI: Excited to announce our new AI-powered content tool! 🚀 It helps founders create amazing social media posts. Check it out and let us know what you think! #AI #Startup #ContentCreation

Borker, Indie Hacker voice: I mass-deleted 47 drafts last month. Not because they were bad. Because they sounded like a LinkedIn influencer ate a thesaurus. So we built Borker. It learns how YOU write, not how "thought leaders" think you should. No more "excited to announce." Just your voice, everywhere.

Borker, B2B Enterprise voice: We've been hearing the same challenge from marketing leaders: AI content sounds like AI content. Today we're introducing Borker for Enterprise. Our voice modeling technology captures your brand's unique tone, terminology, and positioning. The result: AI-generated content that passes brand review on the first draft. Now available for teams of 50+.

Pain Point

Generic AI: Struggling with social media consistency? 😫 Many founders face this challenge! Here are 5 tips to stay on track with your content calendar. Thread 🧵👇

Borker, Indie Hacker voice: Your last tweet was 3 weeks ago. You told yourself you'd "batch content this weekend." That was 4 weekends ago. Meanwhile your competitor posts daily and just raised their Series A. You don't need more discipline. You need a system that works without you.

Borker, B2B Enterprise voice: Your marketing team produces 12 pieces of content per week. But here's the problem: each piece takes 3 rounds of revision to match brand voice. That's 36 review cycles. Every week. Content velocity shouldn't require sacrificing brand consistency. That's the problem we solve.

Feature Highlight

Generic AI: Did you know? Our platform supports multiple social networks! 🌐 Connect your X, LinkedIn, and Farcaster accounts to reach your audience everywhere. #SocialMedia #Marketing

Borker, Indie Hacker voice: Hot take: Your LinkedIn posts shouldn't sound like your tweets. LinkedIn wants paragraphs and professional context. X wants punchy takes. Farcaster wants crypto-native shorthand. Borker gets this. Same insight, three different native formats. Because platform matters.

Borker, B2B Enterprise voice: Enterprise content teams face a governance challenge: maintaining brand consistency across LinkedIn, X, and emerging platforms. Borker's multi-channel voice modeling ensures every piece of content, regardless of platform or author, aligns with your brand guidelines. One voice. Every channel. Full compliance.

Social Proof

Generic AI: Our users love us! ⭐⭐⭐⭐⭐ "This tool changed my content game!" - Happy Customer. Join thousands of satisfied founders today!

Borker, Indie Hacker voice: A founder DMed me yesterday: "I used to spend Sunday nights writing tweets for the week. Now I spend 10 minutes reviewing what Borker drafted." That's 3 hours back. Every week. Time you could spend on product. Or, you know, touching grass.

Borker, B2B Enterprise voice: Case Study: How a Series C fintech reduced content production time by 73%. Before Borker: 4.5 hours per long-form piece, 3 revision rounds average. After Borker: 1.2 hours per piece, 1.1 revision rounds average. Their 8-person content team now operates like a team of 20. Full case study in comments.

Industry News

Generic AI: Breaking news in AI! 🤖 The latest developments are transforming how we create content. Here's what this means for the future of marketing. Read more below!

Borker, Indie Hacker voice: Claude just got way better at matching writing styles. We've been testing it for 2 weeks. The difference is noticeable, especially for founders with strong opinions. Updating Borker's voice engine today. Your drafts tomorrow will be ~15% more "you." LLM improvements = your content improvements. Automatically.

Borker, B2B Enterprise voice: Anthropic's latest Claude update has significant implications for enterprise content operations. Our analysis: voice matching accuracy improved 23% in controlled tests. Style drift decreased measurably. We're updating Borker's enterprise voice engine this week. Customers will see improvements in brand consistency scores automatically. No action required on your end.

Sound familiar?

The founder content struggle is real.

The Drafts Graveyard

47 unfinished posts. "I'll polish this later" you said. That was 3 months ago.

The Guilt of Ghosting

Your last post was announcing your funding round. That was... actually, let's not talk about it.

The AI Cringe

"Excited to announce..." "Here's the thing..." "Let's dive in..." Delete. Delete. Delete.

The Time Trap

2 hours for one decent post. Meanwhile, your backlog grows and your users wait.

You know content matters. You just don't have time to do it well.
That's exactly why we built Borker.

What Borker does

Not just AI that writes posts. A complete content engine that thinks like you.

Voice modeling that sticks

Borker learns your voice from your site and onboarding answers, then runs every generation through that profile.

No "excited to announce." No buzzword soup.

Daily on-brand drafts

Focus areas plus calendar slots become fresh drafts every day, in your voice, on your schedule.

Review. Approve. Done.

RSS redistribution

Point Borker at your blog, changelog, or newsletter. It drafts native social versions automatically.

One source of truth. Distribution on autopilot.

News-reactive posts

Borker watches the feeds you care about and drafts on-brand reactions when something relevant breaks.

First to the conversation, in your tone.

Multi-channel routing

Different rules per channel. Your founder X gets the hot takes, the brand X gets the launch news.

One system. Multiple personas.

AI-planned campaigns

Multi-phase campaigns for launches or series. Borker plans the arc, you direct.

Teaser, launch, sustain. Drafted ahead.

You stay in the loop

Every draft hits a review pipeline. Approve, edit, reject. Nothing publishes without your sign-off, unless you flip on autopilot.

Your voice. Your call. Always.

How the magic happens

Not black-box AI. A transparent system you can trust and configure.

Tell Borker your URL

Borker reads your site and builds your content profile.

Website URL*

We'll analyze this to understand your brand, voice, and topics.

Additional URLs
https://yourcompany.com/blog
Anything else we should know?
We're a B2B SaaS for developers...
Analyze My Brand

Brand Setup

Step 1: provide your website URL plus optional additional URLs and any notes about your brand. Step 2: AI reads your site and builds your content profile (reading website, building voice profile, drafting example posts, discovering news sources). Step 3: your brand profile is ready, with extracted Voice Profile, Topics, Brand Context, and connected Platforms (X, LinkedIn, Farcaster, Paragraph).

Daily Automation

A daily cron triggers the workflow. Borker pulls from your configured news sources, RSS feeds (your blog, changelog, newsletter), and daily topics. AI ranks every item by relevance to your brand and audience, then drafts three types of post: reactive takes on news, redistribution drafts from your own RSS, and daily posts from your topic pools. All drafts land in your pipeline ready for a 5-minute review.

Your Review

Today's drafts arrive in your pipeline already in your voice. Approve, edit, or skip each one. Approved drafts post automatically at their scheduled times across X, LinkedIn, Farcaster, and Paragraph. Zero daily effort beyond the review itself, or flip on autopilot to skip the review entirely.

A day with Borker

You review. Borker does the rest.

8:00 AM

Borker spots relevant news

3 articles in your space. Reactive takes already drafted in your voice.

9:00 AM

Today's drafts ready

Educational thread for X. Thought piece for LinkedIn. Quick cast for Farcaster. Long-form draft for Paragraph.

9:15 AM

You review in 5 minutes

Approve 4, tweak 1, reject none. Back to building.

All Day

Content goes out automatically

Optimal times per platform. You never think about it again.

Is Borker for you?

Borker is for you if:

  • →You've mass-deleted AI drafts that sounded nothing like you
  • →You have opinions but no time to post them
  • →You'd rather build than become a content creator
  • →You know "just be consistent" is easier said than done

✕Borker is NOT for you if:

  • →You want to spam engagement bait
  • →You need a human ghostwriter
  • →You're looking for follower growth hacks
  • →You think "10x your engagement" is a real promise

Simple, founder-friendly pricing

Less than a freelancer. More consistent than you'd ever be.

Have a promo code? Enter it at checkout. Cancel anytime.

BYOK and Lifetime: bring your own Anthropic key

On BYOK and Lifetime, Borker uses your Anthropic API key to generate content. You pay Anthropic directly, no markup. Typical usage is $1–10/month. Your key is encrypted at rest and never shared. Starter and Pro include AI generation under a monthly limit; no key needed.

Frequently Asked Questions

Everything you need to know before getting started.

Depends on your plan. Starter and Pro include AI generation under a monthly limit (100/mo and 500/mo respectively); no key needed. BYOK and Lifetime require your own Anthropic API key; typical usage is $1–10/month, billed directly by Anthropic.

Any time AI creates or rewrites content for you (generating a post, regenerating a draft, designing a campaign), that's one generation. Publishing, scheduling, and editing manually don't count. Starter includes 100/month, Pro includes 500/month. BYOK and Lifetime are unlimited (using your own key).

X (Twitter), LinkedIn, Farcaster, and Paragraph (long-form). All platforms are available on every plan. We're always adding more based on user demand.

Yes. BYOK, Starter, and Lifetime include 2 seats. Pro includes 10 seats. Invite teammates from Settings → Team after signup.

Borker can automatically route content to the right account: thought leadership from your personal founder account, announcements from your company brand account. It reads the content's tone and audience to decide. Available on all plans.

During onboarding, Borker analyzes your website and any context you provide to build a brand voice profile: tone, terminology, writing style, topic areas. The more you give it, the better it gets. It also learns from your edits and approvals over time.

Yes. Nothing posts without your approval. Borker generates drafts, you review them in the approval queue, edit anything you want, then approve for scheduling. You're always in control.

Enter your promo code at checkout. The discount applies automatically to your subscription. Cancel anytime.

All features, 3 channels, 2 team members, unlimited AI generations (using your own Anthropic key), forever. No recurring fees. You'll need an Anthropic API key; typical usage is $1-10/month depending on how much you generate.

We'll give at least 90 days notice and let you export all your data. Your content and settings are always yours.

No. Anthropic doesn't use API inputs for training. Your brand voice data and content stay private. We may use aggregated, anonymized usage patterns to improve the product, but never your actual content.

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